Reading List


Focus Groups

Baker, Sharon L. "Improving Business Services Through the Use of Focus Groups." RQ 30:377-385 (Spring 1991).

Feig, Barry. "How to Run a Focus Group." American Demographics 11(12):36+ (December 1989).

Grunig, Larissa A. "Using Focus Group Research in Public Relations." Public Relations Review 16(2):36-49 (Summer 1990).

Meltzer, Ellen, Patricia Davitt Maughan and Thomas K. Fry. "Undergraduate in Focus: Can Student Input Lead to New Directions in Planning Undergraduate Library Services?" Library Trends 400-422 (Fall 1995).

Merton, Robert, Marjorie Fiske King and Patricia L. Kendall. The Focused Interview: A Manual of Problems and Procedures NY: Free Press, 1990.

Morgan, David L., ed. Successful Focus Groups: Advancing the State of the Art Newbury Park, CA :Sage, 1993.

Stewart, David W. and Prem N. Shamdasani. Focus Groups: Theory and Practice Newbury Park, CA: Sage, 1990.

Widdows, Richard, Tia A. Hensler and Marlaya H. Wyncott. "The Focus Group Interview: A Method for Assessing User's Evaluation of Library Service." College and Research Libraries 352-359 (July 1991).


Pretesting

Bolton, Ruth. "Pretesting questionnaires: Content analyses of respondents' concurrent verbal protocols." Marketing Science 12(3):280-303 Summer 1993.

Burns, James A. "Knowledge Is Power: How to Develop Effective Market Surveys." Health Marketing Quarterly 3(2/3):99-112 Winter 1985/Spring 1986.

Diamantopoulos, Adamantios, Nina Reynolds and Bodo Schlegelmilch. "Pretesting in questionnaire design: The impact of respondent characteristics on error detection." Journal of the Market Research Society 36(4):295-313 October 1994.

Hunt, Shelby D., Richard D. Sparkman and James B. Wilcox. "The Pretest in Survey Research: Issues and Preliminary Findings." Journal of Marketing Research 19(2):269-273 May 1982.

Long, Steven A. "Pretesting Questionnaires Minimizes Measurement Error." Marketing News 25(11):12 May 27, 1991.


User Surveys

Applegate, Rachel. "Models of User Satisfaction: Understanding False Positives" RQ 32(4):525-539 Summer 1993.

Berger, Kenneth W. and Richard W. Hines. "What Does the User Really Want? The Library User Survey Project at Duke University." Journal of Academic Librarianship 306-309 (November 1994).

Burns, Robert W. Jr. "A Survey of User Attitudes Toward Selected Surveys Offered by Colorado State University Libraries." Ft. Collins, CO: Colorado State University, 1973. ERIC Document ED086261.

Busha, Charles H. and Stephen P. Harter. Research Methods in Librarianship New York: Academic Press, 1980.

Crist, M., P. Daub and B. MacAdam. "User Studies: Reality Check and Future Perfect," Wilson Library Bulletin 68(6):38-41 February 1994.

Dillman, Don A. Mail and Telephone Surveys: The Total Design Model. New York: John Wiley and Sons, 1978.

Golden, Gary. Survey Research Methods. Chicago: Association of College and Research Libraries, American Library Association, 1982.

Glazier, Jack. D. and Ronald R. Powell. Qualitative Research in Information Management. Englewood, CO: Libraries Unlimited, 1992.

Kiger, Jack E. and Kenneth Wise. "Attribute Sampling: A Library Management Tool" College and Research Libraries 54:537-549 November 1993.

Kirk, R. "What Do Our Readers Want? Some Conclusions from a Survey Made at Leicester University: An Education Library Slant," Education Libraries Journal 38(1):5-16 Spring 1995.

Martyn, John and F. Wilfrid Lancaster. Investigative Methods in Library and Information Science: An Introduction. Arlington, VA: Information Resources Press, 1981.

Mellon, Constance Ann. Naturalistic Inquiry for Library Science: Methods and Applications for Research, Evaluation, and Teaching. New York: Greenwood Press, 1990.

Miller, Delbert Charles. Handbook of Research Design and Social Measurement, 5th ed. Newbury Park, CA: Sage, 1991.

Parasuraman, A., Leonard I. Berry and Valarie A. Zeithaml. "Guidelines for Conducting Quality Research." Marketing Research 34-44 (December 1990).

Powell, Ronald R. Basic Research Methods for Librarians, 2nd ed. Norwood, NJ: Ablex, 1991.

Ruddick, Morris E., Philip K. Sherwood and Robert E. Stevens. The Marketing Research Handbook Englewood Cliffs, NJ: Prentice-Hall, 1983.

Salant, Priscilla and Don A. Dillman. How To Conduct Your Own Survey. New York: Wiley, 1994.

Schlichter, Doris J. and J. Michael Pemberton. "The Emperor's New Clothes? Problems of the User Survey as a Planning Tool in Academic Libraries." College and Research Libraries 53(3):257-265 (May 1992).

Siegel, Sidney and N. John Castellan, Jr. Nonparametric Statistics for the Behavioral Sciences. New York: McGraw Hill, 1988.

User Surveys. ARL SPEC Kit #148. Washinton DC: Office of Management Services, Association of Research Libraries, 1988.

User Surveys in ARL Libraries. ARL SEPC Kit #205. Washington DC: Office of Management Services, Association of Research Libraries, 1994.

Van House, Nancy, Beth T. Weil and Charles R. McClure. Measuring Academic Library Performance: A Practical Approach. Chicago, American Library Association, 1990.

Morgan, David L., ed. Succesful Focus Groups: Advancing the State of the Art. Newbury Park: Sage, 1993.