The UCSD Marketing Council

Marketing Council Minutes

Wednesday, May 29, 2002

I. Update from the Chair

Mike is continuing as Chair for a second term. Tracie Davee as Vice Chair. Nominations are being accepted for Secretary II.

Open House will be on Saturday, October 19, 2002. Budget = $80k from Chancellor’s office with as much of this as possible being recouped from corp. sponsors by way of John Valva’s organizations fundraising efforts. Note that 10/19/02 is also Homecoming.

Sara Stoddard from Purchasing volunteered to initiate a negotiation with Clear Channel for radio promos, billboards, etc. The goal is a UCSD contract rate for all campus departments, including Health Care and Extension.

II. Next Meeting

Looks like we’ll be having summer meetings (13 out of 17 voted yes by a show of hands). Our next meeting will be on the last Wednesday of June, 6/26/02.

III. Discussion of Proposed 2002 – 2003 Business Plan

Note: Will have a mini retreat to further refine the business plans (Extension offers a class on Business Writing. Sarah Huyett-Benson to send the info to Mike). Need to determine if: 1) the projects are in line with overall UCSD goals; 2) are the initiatives already underway in another dept. on campus; 3) are there any opportunities being overlooked and; 4) what are the action items and milestones for each project.

A. UCSD As A Destination – Betsy McCue
Edie Munk is joining this committee. The committee is in the assessment stage. Regroup to determine the direction, such as whether or not to focus on the Visitors Center.

B. Parent Relations– Susan Shiomi-Cobas
Further clarifying this committee’s objectives. Focus on a Parents’ web site is a strong possibility. Attached notes are from a brain storming session. John Valva met with the Council of Provosts. Provosts want a rep on the Marketing Council (MC).
Taking steps to ensure this committee is in concert with other initiatives taking place on campus.
Parent info collecting and database via forms in student acceptance packages is already happening.

C. UCSD Marketing Resources – Sarah Huyett-Benson
Hand out created a while ago, so may be a bit outdated. All action items feed into MC web site with goal of strengthening it: marketing.ucsd.edu
Publications is currently developing a photo bank, therefore this committee will assist Publications by getting some images (Yvonne Muzzy).
Tracie Davee mentioned events.ucsd.edu as a marketing vehicle. Steve Evans who programs the events site is willing to work with MC on this. Edie mentioned that for faculty purposes the events site needs some enhancements. Edie will help with this on this committee. Mike is leaving this committee to join the K-14 committee.

D. K-14 – Maryann Callery
Assessment stage with action item as creating a web based resource such that the UCSD’s right hand knows what its left hand is doing with regards to K-14 outreach.
Also writing a grant proposal to obtain funding to market the K-14 outreach videos.

E. Spirit Committee – Elise Tiregol & Kimberly Eaton
Assessment stage via a survey. Goal is to implement some ideas Fall 2002. Overall objective is to increase campus spirit amongst staff.

IV. Updates on Continuing Marketing Council Initiatives

A. Internal Communications Task Force – Tracie Davee
The survey will be in the June issue of the UCSD Times. It will also be distributed via an all campus email.

B. Triton Power Hour – Ken Grosse
Event date is Monday, 9/23/02, from 11am-12pm in RIMAC arena. The theme will be a question and answer type format with many questions and corresponding answers video taped prior to the event. Interviews with students and key administrators will be conducted and taped by the SRTV staff within the next few weeks. The event is primarily for first year students.

V. Who’s Who on the Marketing Council?

This person never missed a single day of elementary school, but well made up for it in how many he missed in college. Who is this? Answer: John Valva, guessed correctly by Sarah Huyett-Benson.

VI. Member Updates

A. New members:
Kathy Lee, University Events (replacing Lynne Peterson)
Ruth Baily, University Events

B. Updates:
Maryann Callery, Parking: Map site updates end of month. Speakers at future meetings will include Gabriel Wienhausen, Capital Campaign speaker, Pharmacy School speaker. New shuttle in Fall 2002.

John Valva, Alumni Association: June 6, 11:30 – 1pm, unveiling of the class of 2000 plaque on Library Walk.

Tom Johnson, Admissions & Registrar: Admissions photo shoot next week. Need student models.

End of meeting.