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The UCSD Graphic
Identity Guidelines and Policies are presented to assist
the people on campus who develop print, Web, and related
pieces that ultimately contribute to and reinforce the identity
of UCSD. The guidelines are based on policies and recommendations
that exist at UCSD, UC systemwide, and in some cases in
education codes and laws. The guidelines are designed to
be flexible and to accommodate maximum UCSD departmental
needs while communicating to a variety of audiences.
Most users will
probably not read these guidelines from cover to cover.
If you are developing a specific printed or Web piece, it
is hoped that you will refer to the appropriate sections
to help you incorporate the identity elements. You can then
refer to the applications section to see how others have
already applied the guidelines, and to the policy section
to see why the guidelines were developed. If you have questions
or need help, plenty of resources on campus are available
(Section 2).
Many of the links
at the left are to files that are in PDF format. You need
the software Adobe Acrobat Reader to view these documents.
If you do not have it installed on your computer, click
on the button below to download and install it for free.
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